Former Ford, Honeywell executive Christine Feuell to become CEO of Chrysler brand

Eric D. Lawrence
Detroit Free Press

The Chrysler brand will gets its own leader later this month.

Stellantis, the company created from the merger of Fiat Chrysler Automobiles and Peugeot maker PSA Group in January, announced on Tuesday that Christine Feuell, who has held positions at Honeywell and Ford, will become CEO of the Chrysler brand, effective Monday.

Feuell was formerly chief commercial officer at Honeywell Safety and Productivity Solutions, Stellantis noted in a news release. She will report to Stellantis CEO Carlos Tavares.

“Christine heading Chrysler is great news for Stellantis, and I’m convinced that she will play an integral and strategic role in setting the new impetus and direction for this iconic brand and unleash its great potential,” Tavares said in the release.

In addition to her time at Honeywell, Feuell has held positions at Adient, Johnson Controls and Ford, where she spent 14 years, according to her LinkedIn profile. Her last position at the Dearborn automaker was as director of global marketing strategy from 2008 to 2009.

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Stellantis said Feuell achieved progressive responsibilities in sales, marketing, product management, and profit and loss leadership at her previous companies, "with a strong track record of delivering profitable growth through integrated products, software and services. Her extensive expertise in building and developing advanced product, marketing and business model strategies will benefit the Chrysler brand to deliver customer-centric insights and innovative solutions."

The selection of a dedicated leader for the Chrysler brand resolves some uncertainty about its future. Although Tavares has committed to providing each of the company's brands with time to prove themselves, Chrysler, once a major name in the automotive industry, has had only a limited product line in recent years, including the Pacifica minivan and the Chrysler 300 sedan, and has not had the exposure of sister brands Ram, Jeep or Dodge.

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